Baidu, a Chinese language Internet search provider, announced the realignment of four main business functions: Sales, Commercial Operations, User Products and Technologies, and Commercial Products and Technologies.
Baidu will implement an executive rotational program.
"With the development and rising complexity of Baidu's business, promoting organizational innovation and personnel training have become important tasks," said Robin Li, Baidu's chairman and chief executive officer. "Over the past decade, we have constantly upgraded and improved our operations to deliver excellent results. With the realignment of Baidu's four main business functions, I'm confident that we will spur exciting new developments in technologies and products, create greater efficiencies in our sales operations, and enhance synergies in our management structure."
The Company said vice president Zhan Wang has been named as head of Sales, which will unify Baidu's direct sales, channel sales, key accounts sales and search engine marketing functions. Wang joined Baidu in July 2000 and has served as the Company's vice president since January 2010. He previously was in charge of Baidu's commercial products and mobile Internet business.
Vice president Hailong Xiang has been appointed to oversee the Commercial Operations functions, which will incorporate commercial product applications, service management, sales operations, Baidu Union, and commercial product development functions. Xiang joined Baidu in February 2005 and has served as vice president of sales since April 2007. He previously oversaw direct sales for Baidu's search marketing business nationally.
According to a release, vice president Mengqiu Wang has been assigned to head the User Products and Technologies functions, bringing together the client-side software and user R&D functions. Wang joined Baidu in November 2002, and was promoted to vice president in January 2011. She currently oversees search technology R&D and other related activities, and will retain these responsibilities in her new role.
Vice president Jing Wang has been named as head of the Commercial Products and Technologies (including Cloud Computing and Mobile) functions, which will incorporate Baidu's commercial products and technologies, mobile and IT infrastructure functions. Wang joined the Baidu team in April 2010 as vice president of engineering. He previously oversaw the research and development of Baidu's commercial products as well as the company's IT infrastructure.
Baidu also announced that senior vice president Haoyu Shen is resigning from the Company for personal reasons and will leave at the end of this month.
"We are grateful for Haoyu's contribution to the company's development over the last few years and we wish him every success in the future," Li added.
Separately, the Company noted that Victor Liang, senior director of Baidu's legal department, has been promoted to vice president. In his new role, Liang will oversee the legal department, online systems management, policy research, intellectual property and patent-related matters. He will report to Jennifer Li, Baidu's chief financial officer.
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